The Innovators Den

Ep.19 Unveiling the Sonic Wizardry of Roc.am: The Evolution of Sound

December 24, 2023 The Innovators Den Season 1 Episode 19
Ep.19 Unveiling the Sonic Wizardry of Roc.am: The Evolution of Sound
The Innovators Den
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The Innovators Den
Ep.19 Unveiling the Sonic Wizardry of Roc.am: The Evolution of Sound
Dec 24, 2023 Season 1 Episode 19
The Innovators Den

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From Brooklyn's Marcy Projects to the choir pews, Roc's journey in music echoes the pulse of perseverance and the rhythm of dreams realized. Our guest, a maverick in the music industry, takes us through his early days of manipulating a karaoke machine into his own personal studio, to the pivotal moments of his artistic growth. With a love for music seeded in the most unexpected places, Roc's narrative is a powerful homage to the resilience required to forge a path through the entertainment landscape.

As Roc unveils the birth of 10 Plus Years Music, his newest brainchild, we are reminded that the heart of entrepreneurship beats to the drum of innovation and authenticity. This episode delves deep into the seismic influence of icons like Jay-Z, the confrontation with personal fears, and how these elements amalgamate to shape a thriving music distribution company. Listeners will find themselves immersed in a conversation about strategic growth, not just in business but in the personal realms that fuel our relentless ambition.

Concluding the episode is a masterclass in the artistry of music production. Roc dissects the anatomy of a hit, from the raw stems to the polished end product, sharing the indelible mark left by legends such as Prince. The notion of handmade distribution stands at the forefront of our discussion, emphasizing the lost art of direct artist-audience connection and the ways Roc is advocating to revive it. Tune in for an episode that's not just a story, but an open invitation to join the journey of creativity and challenge the status quo.

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From Brooklyn's Marcy Projects to the choir pews, Roc's journey in music echoes the pulse of perseverance and the rhythm of dreams realized. Our guest, a maverick in the music industry, takes us through his early days of manipulating a karaoke machine into his own personal studio, to the pivotal moments of his artistic growth. With a love for music seeded in the most unexpected places, Roc's narrative is a powerful homage to the resilience required to forge a path through the entertainment landscape.

As Roc unveils the birth of 10 Plus Years Music, his newest brainchild, we are reminded that the heart of entrepreneurship beats to the drum of innovation and authenticity. This episode delves deep into the seismic influence of icons like Jay-Z, the confrontation with personal fears, and how these elements amalgamate to shape a thriving music distribution company. Listeners will find themselves immersed in a conversation about strategic growth, not just in business but in the personal realms that fuel our relentless ambition.

Concluding the episode is a masterclass in the artistry of music production. Roc dissects the anatomy of a hit, from the raw stems to the polished end product, sharing the indelible mark left by legends such as Prince. The notion of handmade distribution stands at the forefront of our discussion, emphasizing the lost art of direct artist-audience connection and the ways Roc is advocating to revive it. Tune in for an episode that's not just a story, but an open invitation to join the journey of creativity and challenge the status quo.

Support the Show.

Speaker 1:

What's up y'all? Welcome back to the innovators then.

Speaker 2:

I'm formerly known as Hashtag, and I'm here with Steve O Business and we got this special guest Rock. What's up, rock?

Speaker 3:

What's going on? How are you doing, man?

Speaker 1:

Good to see you out, man you ready to go? It's been a minute.

Speaker 3:

Yeah, yeah, definitely.

Speaker 1:

So I know you got a lot of things happening right now, but we just wanted to kind of start like your story, like getting to know you, who you are and what's happening.

Speaker 3:

Yeah, no, definitely, I mean right now. It's just like you know I was asked earlier. It's like yo, what do you do? And to say like what you actually do is just like an understatement because, like, there's so many roles and so many hats that we all put on in this life you know what I'm saying, especially in entertainment. So you know, for me, predominantly I'm working in music and it all really started for me just at a young age. You know what I'm saying. Like you know, I grew up Brooklyn, new York, all many projects. You know what I'm saying the hood of all hoods.

Speaker 3:

They used to call it the non-buildings of death man. It was just. You know what I grew up there, so it wasn't bad for me, it was bad for everybody else, you know. And then growing up, you know my mom, I was adopted, so you know she was a little bit elderly and you know God bless her heart. She was filled with so much love, like she really just wanted the best for me. So you know, we used to go to like church a lot, like on Sundays and stuff like that. Even like on, like during the week, church was kind of like.

Speaker 3:

You know, for me as a kid it was boring, like I didn't want to go to church. You know what I'm saying. I want to run around, play and do dumb shit all day, but she made sure I was just there, just so I could just build some more rules, you know. And I understand more today why I was there all the time, but being there like trying to find something to do, it was nothing that was there for me. But music you know what I'm saying and that's when I kind of tapped into just my ability to just be being musically inclined, because I started gravitating towards like what they were doing, like playing the drums, the keys, the band, the choir. That was always kind of intriguing to me and it started there. I started just picking up things and just doing shit on my own and that's kind of just been just my legacy just going forward is just really just picking things up and just doing it.

Speaker 3:

So, starting there, my brother, my older brother, he was involved, he was in the streets, he was doing his thing, he was well known in our hood and he was also very influential for me because he really introduced me to hip hop. I'll never forget like he was in a group. It was called Black Lung or something like that. They said like back in the day, old school shit, print out stickers and put them all over the hood. They were on beat cat, they had videos and shit, so like for me that they was my idols.

Speaker 3:

You know what I'm saying. It was just a bunch of street niggas, just like rapping, trying to just make it. You know, I see I listen to one of the tapes and I remember hearing it and listening to my brother rapping. I'm like yo, this is you like you. You like you really on this. You know what I'm saying, and it just blew my mind to hear his voice. So I'm like yo, I want to do this too. So I started dabbling into it again. My mom, she ain't want me to get involved with music like she's like no, you're gonna get shot like.

Speaker 3:

You can't do this, you can't go to the studio. Whatever the case is, you know, I was being a kid, I was just figuring out ways to manipulate shit. One year I made her buy me a karaoke machine for Christmas and I'm like, yeah, give me this karaoke machine. You know it was the CD, it was the one with the CD and the cassette, and it had the fucking microphone. They didn't really have effects and nothing like that. But you know, I made her buy it and I used to sneak out and go on to no Strone Avenue, across the street from McDonald's, and I go to the Jamaicans and I buy like instrumentals from the Jamaicans. And they was like Brad, you know what you're doing here, man, you're not supposed to be here. You know they was. Yo, let me get a beef patty. And it wasn't getting beef patties back there, it was some whole other shit.

Speaker 3:

But, um, you know, I started getting instrumentals like back at that time. It was like a lot of like Jay-Z and Dynasty and all that type of shit, and I would get the instrumental CDs, load them up on my karaoke machine. Then I would go take my brother's like tapes. I took his biggie tape like, and I would record over that shit and I would make music. He'd be tight, he'd be tight, yeah, he'd be mine, he'd be mine.

Speaker 3:

But like I didn't have no money, I have no tape. So I had to go fucking figure it out. And that's when I just started learning to kind of like record. And you know, I was explaining my process to like, you know, like an old school audio engineer not too long ago, and I was like, yeah, you know, I was listening to records and I was like yo, how do they get their voices to be double or how do they get backgrounds and all of that shit? So what I would do was I bought a tape recorder me my mom's give me a tape recorder and I would pre-record all of my ad libs and backgrounds and I would fucking record it while I'm recording on top of the fucking karaoke machine, all at once time. So I could have all those effects. And I was going to school, yo. Back then we had like I forgot what program it was, but we were doing shit on the computer. We could print out pictures and shit.

Speaker 3:

I made my own artwork had the tape, yeah, I had the fucking tape, the tape cassette, and I put the art, cut it out, put it in and I was in school, like no lie, it was like fourth grade. I'm like yo, I got a mixtape and I'm talking to the people and it was just one teacher.

Speaker 3:

He was like the cool teacher. He was like what, like, what are you doing, man? Like I'm like yo, man, this is what I do. Like I want to be an artist, I want to rap. This is my tape and it was literally just, you know, riffs of just me, like rapping over instrumentals and stuff like that. So it went from then. Then, obviously, you know, it scaled. You know, as time progressed and I got older and started to learn and understand just like what everything entailed. But that was really like the core of everything, like being musically inclined, being growing up in the church and just knowing music, listening to it.

Speaker 3:

You know, my brother, when he was out in the streets like I used to just really like ramp through his room.

Speaker 3:

I used to go through all his shit, go under the bed. I used to see guns, little type of crazy shit. But the one thing I used to always love is like he always kept the radio on and like I would never go to bed unless he came home. So I would chill in his room and the dog and it'll be just a radio playing and it will be like late night R&B shit or just like some rap shit and I would literally just doze off going out and going in and out of sleep listening to it. And I realized even to this day, like when I make records or when I'm doing stuff like I always hear like those melodies and that sound in my head you know what I'm saying. It made me appreciate that time of music because just the beauty and the essence of just where, what it was and where it came from, and it's like I feel like now we're constantly trying to chase that with the retro kind of like recreation and things like that.

Speaker 3:

Again it transitioned into you know me getting in getting on a computer. One day with my friends we all mixed craft. Everybody went back upstairs or went out and I'm like focusing on my vocals because I wanted to be the superstar. So I'm like I'm gonna make my shit sound better than everybody. And it went from that to like now I'm working with the biggest labels in the world, like literally like doing just outstanding, crazy shit that I thought I would never get myself into.

Speaker 2:

So so it's like going from like having to recording your room to then going to a multimillion dollar recording studio and doing the mixing engineering. Yeah, yeah, that's the highlight for you Like it's a lab, but it's not the same lab.

Speaker 3:

It's not, it's different and it's like it's crazy because you know, back in them times like when we was doing shit, we did it with nothing, so like always found opportunity and making nothing into something, and I think that's why I cut through and got so many gigs and got so many people kind of like tied into just what I am and why I am. It's because, like yo, we just you take a ball piece of paper and unravel it and make that shit like fucking art. You feel me Like that's where we came from. We didn't know nothing but that, and even the way that I learned was also different too. Like I was just at a school last week with Dylan.

Speaker 3:

I spoke at an audio school and I'm sitting down and I'm telling the kids fuck school. You know what I'm saying, but not in a negative way, but it's kind of like yo, everybody has their own pathway. School for me was, you know, youtube and fucking like hands-on stuff. Like school for them is that, and you know they're fortunate enough to have that experience. But, like you know, one's here to teach you can't. No one can teach you how to create.

Speaker 1:

Feel me.

Speaker 3:

Like, and that's something that I stand real tall on, and I'm just like yo listen y'all. I didn't learn the same way, y'all did. Y'all know a lot of the technical aspects of this no-transcript. I know what heartbreak sound like. I know what 4AM sounds like going to get a Dutch. I know what all of these things sound like and I know how to articulate it in today's music and technology and even within myself and helping other artists. And that's just where it's at. You know what I'm saying.

Speaker 1:

You mentioned your inspiration, like what were some of the albums that inspired you growing up.

Speaker 3:

Man, like it's funny, Reason Without was probably one of the number ones this morning I listened to Reason Without, always listen to Dead Presidents when I'm about to do something motivating and like Deal Mode or like any type of like grime mode, I got to throw in Dead Presidents Even with my team, like if we got a low kind of like time, cause we all got highs and lows. I'm like yo go pop on Reason Without, let's listen to that album and let's regroup. You know what I'm saying? Because Holt really just had, he had the blueprint. He really broke shit down from A to Z with his entire lifetime of catalog Plan like music.

Speaker 1:

A recent clip of him talking about he was explaining that, but that's yo.

Speaker 2:

He was like I would have taken the 500K.

Speaker 1:

I don't know what to say to myself Now that he said I would take the 500K and go buy the records and play it out, Cause I could use the blueprint.

Speaker 3:

He was being funny. He's like take the 500K and go buy some albums. You know, albums with 500K.

Speaker 1:

Go buy catalogs.

Speaker 3:

But you know that's real shit. Thing is, everything is really out there and it's been in our faces since day one. It's all about us knowing it's there and retaining it. You feel me?

Speaker 1:

Yeah, that's true.

Speaker 3:

Yeah, and that's just what it is, you know.

Speaker 1:

One major part is like the follow through. I think like it's there where you can follow through Ideas like 1%.

Speaker 2:

the rest is all action. Yeah, it's all action, and you got to line yourself up.

Speaker 3:

That's the thing, man. We gotta just get up and go do shit. Like you know the biggest thing. Like people say yo like, chase your dreams, chase your dreams. I be telling people now, like yo, fuck chasing your dreams, man, chase your fears, dawg, cause that's what's stopping you from getting to your dreams.

Speaker 3:

Like fear has always been something like that stopped me and my fears always like yo, what is other people going to think? How are they going to feel? You know what I'm saying. Is this good enough? Am I good enough? I'm like yo, fuck that man, you're always good enough. You just got to apply the pressure and just go in, you know. And like Jay-Z, I'm from Brooklyn and like, oh, he's not my favorite rapper, but at the same time, it's like he's so inspirational because he, literally you could just you watch the legacy of where he started and where he came up to. So, like that's the blueprint for me. And I'm thinking, like yo Hove want this to be beyond what he did. Right, like he had Rockefeller, he had the fucking brand and everything like that. So when I'm thinking about, like yo, how am I going to infiltrate the music industry's ecosystem? What am I going to do to build that fucking iPhone or build that lifestyle? You?

Speaker 3:

feel me and Hove, they did the fucking. They had Rockefeller, they had the brands, they had Dane Dash and all that stuff. I took it a step further and that's where I'm starting right now a music distribution company. It's called 10 plus years music and it's all self-titled, it's all based based on like taking 10 years to get to where you want to go, and it's all based off of like new music and technology in the commercial space and it's dedicated to really independent artists, because I feel like independent artists never get the same access as major artists and that's not fair, because we are really the core of the streets, we're the core of marketing, we're the core of cultural currency. You feel me, without indie artists, you have no major artists. So I wanted to make a focus on that so we can kind of induce the quality and just like everything and what we do as up and coming, as independent artists or whatever the case is, so we know like we can have opportunities just like them. You know what I'm saying. Cultural currency is at an all time high.

Speaker 3:

Like I go to these meetings, I'm talking all these brands and these companies, every big brand. I sat down with them, from Apple, bose, universal, sony. I come just like this Dolby. I come just like this Gold T for my mouth, my whole fit, and I'm my foot on the table and I'm like yo, what are we doing today? And they're like we love that. We love true authenticity. We love you, for you, because we are connected to the masses of the people who buy all of their products.

Speaker 2:

We are the people. We are the people.

Speaker 3:

And you know, once you discover that and kind of know like that's the true, like unlock your true potential is understanding first who you are for real, because if you're not authentic with yourself, it's like you're going to be living a lot from timeline to timeline.

Speaker 3:

You're going to be. You're going to have to impress and press. Do this to it and you're doing shit you don't want to do. You don't know how to say no, but, like when you're true to yourself, the right shit aligns with you and then life just becomes even better. Life is gonna always be hard, though Don't get it fucked up. Like niggas think life is all. I've realized that recently. Life is always gonna be hard. It's always gonna be a struggle, because niggas is never satisfied.

Speaker 2:

You know what.

Speaker 1:

I'm saying, yeah, no more problems.

Speaker 2:

No, you know how much you don't know, and they be like oh wow, there's more information than like some type of idea.

Speaker 1:

You're like I need to get to this bag, Like, oh, I need to have X amount in my account. That amount you're like damn, I need to get to this other amount.

Speaker 3:

Yeah, man, never like an actual stop into that Like we're no different from, like those rich motherfuckers that send like fucking grease or Hollywood Hills, Like the only thing that's different is the quality of life. Like we spend in the same type of money. Everybody's budget is just different. Like the richest people rich people they never have money. Why? Because their money is always working for them.

Speaker 3:

You know what I'm saying and like again, you learn about that shit. You learn about, just like, all the things that you need to do to kind of stay afloat. And stay in afloat and above water is probably the hardest thing, in this industry.

Speaker 3:

You know you get a little taste of something or a lifestyle and it's like you can't go back. You know what I'm saying. It's like when Steve Harvey was talking about getting on first class. Like you go on first class, that one a couple of times and you like it gets hard to walk back and go back to them seats man that last aisle. Yo, I booked a last minute flight. I couldn't get first class and I'm just like panicking.

Speaker 1:

I'm like yo, I need to get off of this plane. What problems?

Speaker 3:

Yeah, like I'm, like I got authoritis. You know what I'm saying. Like my knees don't even feel right.

Speaker 2:

I need to stay. I was never like that. I'm like yo what?

Speaker 3:

type of bougie shit am I on, like I never had these problems, but like it's all ain't the mentality, the lifestyle, that shit is real. So it's like yo, by any means you don't want to do whatever it takes to stay and stay afloat and keep that shit going.

Speaker 2:

Yeah, no, it's a process, you know, and you know, these experiences that we have is like it highlights who we are right, and at the same time, we get to break down and retrospect, right, right. So, man, it's amazing, man, yeah, and then I remember you were telling me about the Dolby and working with them.

Speaker 3:

So, with that a little bit, yeah, we can talk about it. Yeah, Dolby is cool. That was, it was dope, because they kind of created a new opportunity for me in the industry that I never even thought I would be in. You know, I'm a professional in just the immersive space and kind of creating immersive content. Back in 2021, you know, Apple allotted, you know, a budget for Universal to change their entire catalog into this new immersive format, which is the future of music and the revolution of music, and it's bigger than it's ever been today.

Speaker 3:

You know what I'm saying. So what I do and get the opportunity to do is I get to go into the vault and crack open these old catalogs where it's like you got stuff from like Frank Sinatra, Mary J Bly's, you know James Brown, you know whatever, or any type of legacy stuff, and I get to go and look inside those files and recreate those files for the new music format. And it's been pretty inspiring because actually seeing what they were doing at those times and how they made music and how the production was it kind of really elevates just my musical skillset and it's like making me like a different type of producer. You know what I'm saying and it's a true blessing. It opened a lot of doors, it got a lot of looks for me and I'm kind of just using that as a way to kind of induce like my platform and my music and my brand and my technology and my companies to kind of all coincide in one thing.

Speaker 2:

So now that's amazing, because now it's like you taking antique type of analog, type of production right. It's broken down by instrument, by vocals all the effects, all of that right, and then you taking and digitizing that and rebranding it. So you know it's more like a point of view with the audio engineering right.

Speaker 1:

The speakers that they doing Silly question. So I'm not. I don't know much about music. Yeah, you said stems. What are stems?

Speaker 3:

Stems are like the, all separate, like sounds and instruments that are placed in the music. So like, like he was saying, you got your vocals, that's one stem, lead vocal, background vocals, you got drums, you got hi-hats, you got strings. Like these are all individual stems, so in a project you can kind of like organize them and put them on how you want to compose the music, so they can be pretty much recorded separately.

Speaker 1:

Yeah, yeah yeah, recorded.

Speaker 3:

They can be transferred digitally separately, however. You want to do it? Yeah, Yep.

Speaker 1:

Speak to us about the projects that you got going on. I know you got a lot of things moving.

Speaker 3:

Yeah. So right now, I took a step back from just making music only because I really wanted to just learn the business more and I wanted to kind of create something that would be like the core of like everything that I do. So, like I said, you know, I started a label that I'm planning to JV soon. It's a label and distribution company called 10 Plus Music 10 plus music group all just based over young independent artists chasing their dreams and really having the same benefits as the majors. Me myself, rock AM. I'm working on a project right now, really just experimenting with music, and this new space that I'm in Experiment with sounds really going back in time, like last night actually two nights ago I got invited to like a premiere for Prince and it was like Well, the movie's dropping soon, right?

Speaker 3:

Well, they're dropping some footage, some stuff that didn't come out yet and it was just like him at a show, you know, it was like Domino's and Pearl's album when he was experimenting with hip hop and yo. That shit inspired me so much because I'm like yo damn like this vibe, like this and what they were doing at this time like it's crazy.

Speaker 1:

It's crazy Like he pulled in that was over Covey's house too.

Speaker 3:

Yeah, he pulled in and like an old school BMW like that, that outfits were crazy. I mean, his outfits were out of control, like that was the vibe. You know what I'm saying. So I'm trying to take elements from stuff like that and kind of just not recreate it, but use it as inspiration to see what's next in music.

Speaker 3:

I think right now, like the music industry and artists, it's just like everyone's throwing paint at the canvas. It's like everyone's trying shit because, like, we're at like a very it's a cool place, but it's also a weird place because there's nothing really like cutting through as it should and has it done as it was in the past. You know I got a single release in Black Friday. It's going to be a good premiere with another company that I'm working with and you know I'm just going to test the waters and dive back in. But I really want to take this music approach now more based off of like what I know and the connections that I have, and like really helping and promoting and getting other artists involved and really helping their careers. You know what I'm saying. I'm a big advocate of just like yo. We need to kind of really you got to see for yourself. You got to do those things for yourself and put yourself through the fire.

Speaker 1:

You can't put just nobody on if you ain't put yourself on, of course, and then you know-.

Speaker 2:

Inspire it, that's inspiring.

Speaker 1:

You're an engineer, so you know exactly how you want every year.

Speaker 3:

Oh yeah, man, being an engineer, being an artist producer, you just understand the room on a very high level. You understand the room sonically, you understand mentally, you understand culturally. Like you put me in any room, I could just mend and blend with anybody and kind of know like how to work with an artist, and that's always been just like something I've used as an advantage to kind of get through. And you know, there's times when shit just don't work. You just don't have the chemistry and the one thing you don't want to do is ever force life. Forcing life is just, you know, it's just not it. You know what I'm saying.

Speaker 1:

It's stressful.

Speaker 3:

It makes hard life is already hard, makes it 10 times harder and forcing life is being inauthentic. You know that shit all.

Speaker 2:

How do you say with like all right, cool, now you successful. And when you get these follow up projects that everybody you know, like, how do you feel, like, what's your strategy on organizing that right, because now you got to manage content, information, yeah, and those relationships.

Speaker 3:

Well, to be honest, like it starts with yourself and discipline, you feel me like knowing, like knowing what your weaknesses are and then delegating those weaknesses to people who can pick up that slot. You know what I'm saying. Like I got my man, dylan, over there. You know he does a lot for me. He's, you know he came from just assisting me in the studio to actually being a partner in this company and whatever I can't pick up on and do, like he usually has the backbone for it and the resources to get it done. And we got a very small team but we aspire to like grow up big enough team where we have multiple people, kind of like compensating for all of these different attributes that we kind of like have. You know, to balance and not balance. I hate the word balance.

Speaker 3:

I was listening to Scooter Braun in a podcast and he says some shit that resonated with me and he was like yo, in life you don't want to ever create balance, because creating balance, you got to take something from one thing and compensate it for the other. He's like yo, you want to make harmony, you want to make shit work together. Everything should work together. The only way to do that is true authenticity. You align with what you're supposed to be aligned with by not doing the things. That works for you. You know what I'm saying?

Speaker 1:

So again, who would you say are like some, like inspirations for you and like the producer man?

Speaker 3:

yeah, pharrell definitely is up there, and Pharrell for many different reasons, not just because he's a producer, but I just love the way that he just integrates with the lifestyle.

Speaker 3:

You know from like his skin care products to Louis Vuitton, fashion, contemporary art, all of that stuff. Like he's just a cool ass nigga. You know what I'm saying. So you know I aspire to be like something like that.

Speaker 3:

Kanye is like one of my biggest influences for many different reasons, just like going through life like my mom's passed away, my older brother, like a lot of people in my life passed and it kind of like happened during the same timelines as Kanye's, so like I would go and gravitate like my dog. I mean, on 808. Heartbreaks was like my breakthrough album because like my mom died, his mom died around that same album. So I'm listening to that album, kind of mourning through everything. You know what I'm saying. Yeah, so it's definitely like a big connection there and I just love that. He's always against the grain and just always going against society. Like I feel like we need more that like we got. No, not saying that he's a leader, but we don't have any like true leaders like we did back in the day. Who's gonna go and just lose their life for shit. You know, I'm saying like everybody's kind of just on the internet like no, don't do that.

Speaker 3:

A stop Like who's actually going out there? You feel me. So you know, I aspire to to just either be that way or be around people like that and create that kind of community again and just change the world. You know, because that's what it's about. You got to define your purpose and this shit to really be successful, that's why we on the innovators then? Yeah, oh yeah.

Speaker 2:

Innovators, and now it's time to highlight our stories and highlight the people that be, you know, we've been working with and want to build relationships with. So we appreciate you. You know coming through and showing love absolutely got a busy calendar. And you know I'm saying and the singles about to drop, yeah.

Speaker 3:

November 24th it's called what you mean it's gonna be out. It's gonna be a very special distribution channel. Definitely check that out. 10 plus years music the official integration and and interface To upload and stream all your music is gonna be available to the world. So you'll be able to go on my website, go on 10 plus, upload your catalog. Speak to me directly. I call it handmade distribution. It's like go yard back in a day, like we coming to your house, drop in a project. We gonna, we're gonna sit down, we're gonna talk to you, we're gonna listen in the studio and we're gonna help you distribute that product the way it should be done.

Speaker 2:

Yeah, cuz that'll happen. No more like. What was it like when they were like.

Speaker 3:

Artists.

Speaker 2:

You know I'm saying that all that stuff is dead and not always development and it's cool, but like we got to build that back up because this is definitely needed, it's crazy, like what we grew up on was like we saw culture Developing right in front of us, right hip-hop, and you know we let we look Latinos, but we grew up in the community and that's what we heard on the radio. They so we gravitated to it, you know, but um, but yeah, man, this was a great episode.

Speaker 1:

Can people find you online? Yeah, ten plus years.

Speaker 3:

So my my Instagram at rock RC dot am Like in the morning so die am ten plus years, music calm. It will be open and available very soon for content and everybody to go search. But anything at rock am Um, and yeah, if you, just if you see me, see me online, see me in the street, just say what's up. I like to connect and talk with the people, so yeah, let's go.

Speaker 2:

Appreciate you got another one. Yeah, yeah, yeah, yeah, wrap it up.

Introduction to Rock's Journey in Music
Building a Music Distribution Company
Immersive Music Production and Business Strategy
Handmade Distribution